Customer Benefits
Choosing the five words that quickly and easily describe the customer benefits your business offers is one of the best ways to transform a casual question into an opportunity to cultivate a loyal new customer. For example, if you create wedding stationery, your five words might be “stunning,” “magical,” “memorable,” “romantic” and “timeless.” You create…
Read MoreBusinesses use technology to pivot during pandemic
Small retail boutiques are known for carrying unique and one-of-a-kind items. They are not typically known for selling online to a mass market, but that does not mean they cannot be successful doing so when a pandemic causes an economic shutdown, for example. Elizabeth “Liz” Eckert, owner of Bella Boutique, 2805 West White Oaks Dr.,…
Read MoreFollow Your Passion to Find The Correct Business
In the next few weeks, thousands of bright-eyed, ambitious graduates will walk out of the hallowed halls of institutions of higher learning and into the larger world. Among these graduates will be the next generation of innovators, founders, entrepreneurs and small business owners. These adventurers, some armed with well-defined business plans and others with nothing…
Read MoreInstructions to Determine Your Lawful Business Structure
Before you can enroll your organization, you need to choose what sort of element it is. Your business structure legitimately influences everything from how you document your expenses to your own obligation if something turns out badly. Sole ownership. In the event that you own the business totally without anyone else and plan to be…
Read MoreWhy Your Songs Sound Boring And How To Avoid That
The music you write is too bland? There is no “bite” to your songs? There is no “struggle” in your art? Lots of composers and songwriters think that their music is missing a certain “X factor” to make it special. What can you do to make your art more interesting and relevant? This is a…
Read MoreHow About The Music?
Start by identifying the antagonist in vocal songs (it’s easier there). Three common situation are when the antagonist is an ex-lover (say, “Rolling in the Deep” by Adele) or a present, undecided lover (“Should I Stay Or Should I Go” by the Clash), or a desired future lover (yeah, you’re not the first one to…
Read MoreHow To Write A Meaningful, Complete Song
Does it ever happen to you to put together great little musical idea, but you have no clue on how to continue it? Once you have the perfect melody, what do you do with that? How can you write something else that really works with it? This seems to be THE issue that affects most…
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