• July 11, 2021

Customer Benefits

Choosing the five words that quickly and easily describe the customer benefits your business offers is one of the best ways to transform a casual question into an opportunity to cultivate a loyal new customer. For example, if you create wedding stationery, your five words might be “stunning,” “magical,” “memorable,” “romantic” and “timeless.” You create…

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Businesses use technology to pivot during pandemic

Small retail boutiques are known for carrying unique and one-of-a-kind items. They are not typically known for selling online to a mass market, but that does not mean they cannot be successful doing so when a pandemic causes an economic shutdown, for example. Elizabeth “Liz” Eckert, owner of Bella Boutique, 2805 West White Oaks Dr.,…

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Follow Your Passion to Find The Correct Business

In the next few weeks, thousands of bright-eyed, ambitious graduates will walk out of the hallowed halls of institutions of higher learning and into the larger world. Among these graduates will be the next generation of innovators, founders, entrepreneurs and small business owners. These adventurers, some armed with well-defined business plans and others with nothing…

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Instructions to Determine Your Lawful Business Structure

Before you can enroll your organization, you need to choose what sort of element it is. Your business structure legitimately influences everything from how you document your expenses to your own obligation if something turns out badly. Sole ownership. In the event that you own the business totally without anyone else and plan to be…

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