Choosing the five words that quickly and easily describe the customer benefits your business offers is one of the best ways to transform a casual question into an opportunity to cultivate a loyal new customer.
For example, if you create wedding stationery, your five words might be “stunning,” “magical,” “memorable,” “romantic” and “timeless.” You create stunning paper products to help make a magical, romantic event that will be both memorable and timeless.
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If you are a mechanic, your customer benefits might be phrases such as “friendly customer care,” “comfortable waiting area,” “low prices,” “environmentally friendly” and “fast service.”
Knowing the core benefits you provide a customer who entrusts you with their business makes it easy to describe what you have to offer them and exactly why they will be better off for choosing you.